AR is a welcome change in manufacturing and product-related sectors but if the same can be said for important but often technologically behind sectors like sales is not easily determined. However, AR-based technologies show a rare ray of hope that their introduction will completely transform sales and bring a new era to business sales. Interactive product visualizations and virtual try-ons are two features that stand at the forefront of this change.
The Power of Interactive Product Visualization in the Modern World
Product visualization that provides an interactive experience using advanced 3D modeling has recently gained attention. It is capable of creating highly detailed, lifelike digital representations of products. These visualizations allow customers to view products from multiple angles, zoom in, and access embedded information, enhancing their understanding of the product.
It becomes crucial to provide this level of interactivity in e-commerce because customers can’t physically handle products before making a purchase decision and feel the satisfaction of shopping. By providing an immersive and engaging experience, interactive product visualizations help overcome the barrier of not being able to fully understand and appreciate a product’s features and characteristics when shopping online.
Understanding Product Visualization
Product visualization is very easy to understand. Simply said, it uses 3D models to mimic physical products with all their details to the point where when a viewer sees it through their device, it is easy for them to comprehend what they should expect from the physical products. To achieve this level of accuracy, multiple layers of renderings and scans of physical products are required to create an almost perfect copy. Over time, product visualizations became more popular as they can be used to share information and renderings of products that are still in production or cannot be viewed physically due to certain restrictions.
The Benefits of Interactive Product Visualization
Some major benefits associated with using interactive product visualization are as follows.
Increased Customer Engagement
By using interactive product visualization, brands can provide an incomparable experience to the users that will not only increase their interest in the products but also create a bond between the brand and the customer. This sort of engagement is much more effective than usual sales tactics and fosters trust in the brand and its workings.
Comprehensive Product Description
In the 21st century, buying through an e-commerce site shouldn’t be limited to static images and videos of the product, and with interactive product visualization brands can ensure that customers can get a brief idea about the product and all its features.
Helps Customers Make Better Decisions
By examining products from various angles, zooming in on intricate details, and customizing certain features, customers can gain a better understanding of how a product will look and function in their desired setting. This can help customers make more confident and satisfying purchase decisions.
Real-Life Examples of Successful Implementation
Many leading brands have already adopted and even started to customize interactive product visualization to fit their needs. These brands have seen an increase in customer engagement and sales as a result. They are using the creativity and allure of modern technology to provide visualization services through their platforms and in showrooms.
Major brands like IKEA’s augmented reality (AR) mobile app lets customers see how furniture will look in their homes before they buy it making them completely different from other retailers who still rely on old methods. This also extends to automotive companies like Audi and BMW that offer interactive 3D product configurators, allowing customers to customize and see their dream car before ordering.
Virtual Try-On: Transforming the Sales Experience for Brands
Understanding Virtual Try-On
Virtual try-on technology enables customers to virtually “try on” clothing, accessories, makeup, or even hairstyles using their devices such as smartphone cameras. By instilling advanced computer vision and 3D modeling techniques, these solutions are capable of accurately mapping products onto the customer’s image or video appearing in the camera. Thus, providing a realistic representation of how the item will look on them.
Virtual try-ons have emerged as a boon for brands, especially in the fashion industry. It not only allows them a way to let their customers try their products but also saves them from concurring a huge loss due to products that get ruined in the process of return or physical try-on.
However, there is still a long way to go before we can experience a glitch-free and seamless version of this technology. Yet, the potential of product visualization through AR has a huge to benefit for the fashion sector and can’t be frowned upon for a moment in the upcoming years.
Benefits of Using Virtual Try-On
There are some major benefits that a brand can ascertain by using virtual try-ons in their services
Much More Convenient for Customers
This technology provides an unparalleled convenience to customers. Instead of having to physically visit a store or order multiple sizes or styles of the product only to return them all in the end, customers can merely sit in their homes and quickly and easily visualize how different products will look on them.
High Reduction in Return Rates
One of the biggest issues when it comes to e-commerce purchases is that often products are not similar to what users expect through static images and videos. This leads to high return rates for the brands and an additional loss of trust and future customer interaction. With virtual try-on, this possibility is severely decreased.
Helps in Creating a Personalized Shopping Experience
Virtual try-on not only helps the customers choose the products that look best on them but also helps them by providing more choices based on their past experiences. Unlike normal recommendations, this is based on the product you have tried making it more reliable and comprehensive.
Best Examples of Brands Using Virtual Try-On
Several leading brands have successfully implemented virtual try-on solutions, that have led to an increase in customer engagement and sales. There are brilliant examples like Sephora’s Virtual Artist app allows customers to virtually try on different makeup products and looks, while fashion brand Warby Parker’s virtual try-on feature enables customers to accurately visualize how different eyeglass frames will look on their faces. There are also companies like ASOS and Topshop that have introduced virtual try-on capabilities for clothing, that allow customers to see if a product is fit based on an avatar that can be modeled on the customers and used as a reference.
Conclusion
With changing times, the way businesses conduct sales also needs to make transformative changes. These changes aim to completely change how business sales are conducted making it more customer-oriented and personalized as the interaction between customers and brands no longer remains passive like it used to be in the past.
PlugXR is a nocode AR platform allowing customers to engage immersive experiences and visualize products in their space before they buy to reduce returns and increase satisfaction.The cutting edge technology enhances transparency, builds trust, boosts conversion rate and bringing the showroom directly to the customers, anytime, anywhere.
